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ElsaGraysonDesign.com
970-379-3875
elsa.grayson.design@gmail.com
linkedin.com/in/elsa-grayson

I create insightful human-centered designs through deep empathy for users and passion for practical problem solving.
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I lead with enthusiasm to empower those around me and push boundaries.

EDUCATION
Santa Monica College
Interaction Design B.S. | GPA 4.0
Graphic Design A.S. | GPA 3.9
High Honors | 2016 - 2020
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SKILLS
Design Strategy
UI Design
User Experience
Micro-interactions
User Stories
Interviews and User Testing
Flat Vector Animation
Rapid Paper Prototyping
Hi-Fidelity Prototyping
Sketching and Illustration

TOOLS
Figma
Sketch
Illustrator
InDesign
Photoshop
After Effects
WebFlow

ANALOG
Epoxy Resin Casting
Ceramic Prototyping
Illustration

Work Experience

Product Designer | Visual Designer | Web Designer
Tanaka Type Club June 2019 – Current

Generated UX research and design of not-for-profit typography distribution application.
Informed work through competitive research, prototyping and user testing.
Implemented and managed an iterative development process with a software engineer to execute on designs and create a mobile-first React web application.

Motion Graphics Designer / Graphic Designer Wheeler DempseyJuly 2020 – August 2020

Fine-tuned existing logo designs and created industry-ready logo collaterals for brand use and style guide.
Built animations using After Effects to create motion graphics for brand campaign launch.

Freelance Product Designer | Graphic Designer
ElsaGraysonDesign
June 2016 – Current

Strategized with clients to increase brand value through UX practices, competitive analysis, and user-centered design thinking.
Developed wide range of brand collaterals and visual designs including: posters, business cards, website design, product packaging, and content motion graphics.

School Experience

UX Researcher / UX Designer / UI Designer / Illustrator
SMC's IxD Program Collaboration with the Children's Hospital of Los Angeles ‍
February 2020 – June 2020

Conducted in-depth research to guide efforts to provide improved health informational services for LatinX families.
Collaborated with a small team to design and implement lo-fi and hi-fi mobile web prototypes.
Guided team effort for character development, design, and illustration.

UX Researcher / UX Designer / UI Designer
SMC's IxD Collaboration with Red Bull's Media House
September 2019 – December 2019

Researched extensively to discover opportunities for improved user engagement and acquisition.
Created lo-fi and hi-fi prototypes, and carried out user tests to gain behavioral insight.
Provided analysis that identified actionable guidance for improved mobile app flows.

Volunteering / Extracurricular / Community Work
Founder and President of Santa Monica College IxD Club
2018 – 2019

Advocated for student leadership by creating a student-lead Interaction Design Club
Governed and organized club meetings and supervised transitions of roles and power
Organized and facilitated student design, study, and skillshare events.