Elsa Grayson Graphic Design Freelance Projects

Luna Floria accessories

Branding | Packaging | content | Strategy

My role for Luna Floria was to create a brand that would represented the artist Elena Larson's handmade otherworldly accessories.
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Logo Design
The Luna Floria logo was inspired by the phases of the moon. A minimalistic style was used for the logo so it could fit for the variety of accessories ranging from silk wedding flowers to metal sculptural pins.

Product Photos and Packaging
This project was created in the early parts of the pandemic and because of this the client sent me the products to do the product photos and create the packaging. The primary location for sales at this time is Etsy.

Wheeler Dempsey Design Studio

Logo refinment | Motion Graphics

My work for Wheeler Dempsey Design involved logo refinement and creating motion graphics collaterals.

The Logo refinement can be seen below. The Before image shows the logo as lines and shapes. I used Adobe Illustrator to create the branch with the B in a few different styles.

I created the motion graphics in After Effects by deconstructing the logo and animating each part including the growing branch.

Extra Logo designs

logos built in illustrator

Here are some logos that I've made over the years that didn't make the final cut.

Please feel free to reach out to me if you are interested in any of them for you or your brand.

Graphic Design Work